Any product needs to have a clear positioning, if coupled with a prominent selling point, then it is likely to be a great success. In fact, whether Apple, Gucci or Tesla, you will find these successful brands are often well versed in this road.

　　

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　　But sometimes it is not the case, because business companies need to create more profits, tend to exaggerate the selling point, leading to the use of experience is not as good as propaganda or is necessary, this situation in the field of science and technology is also more common. In the following 10 cases, consumers should be careful to consider before buying, reducing unnecessary expenses.

　　

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　　1. Fancy mobile phone design

　　

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　　First of all, as the most popular and most popular digital equipment, mobile phone fancy design is easy to impress consumers, but also very unnecessary. In addition to the use of precious metals, etc., but also includes a high degree of integration caused by the maintenance difficulties, such as the iPhone or the father of Android Essential Phone, etc., but once the damage is difficult to repair, not only increase the cost of consumers, the Earth‘s environment itself is A kind of destruction.

　　

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　　2. Exclusive video games

　　

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　　Many video game players, especially game players are very upset, because Sony, Microsoft or Nintendo often have some "exclusive IP", only in their respective platforms to play to. Although the game is not as expensive as the PC, but have to buy three different, but also distressing. It should be noted that sometimes the so-called "monopoly" is not really completely exclusive, similar to Capcpom such manufacturers, often in the exclusive contract time after the end of the work transplanted to a variety of platforms.

　　

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　　3. Simple high-pixel camera

　　

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　　In digital imaging, especially in the field of cell phone photography, a wide range of errors is the resolution of the sensor (pixels) the higher the effect the more clear, in fact not the case. Resolution is only a very basic digital camera hardware indicators, sensor material and size, lens quality and software optimization are very important. So, a lot of 16 million pixel mobile phone, camera effect is not as good as Apple, Samsung‘s 12 million pixels, is the truth.

　　

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　　4. Phone screen resolution

　　

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　　Smartphone screen resolution was once a smash hit point, even if Apple also take "Retina" (retina) screen that thing. Fortunately, this wave of time ending at 2K, the so-called 4K screen is not really popular up. Although the phone to watch the distance closer, but 4K is also exaggerated the point, 13-inch notebook 2K screen is enough, 55-inch TV, but 4K, 5-inch phone really need 4K screen? Obviously not.

　　

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　　5. Thin body

　　

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　　Even Apple is often proud of the new machine conference to show off their new iPhone, iPad thin a few millimeters, really necessary? In fact, this year, the news that the iPhone 7s series fuselage but thicker, it seems that Apple has figured out. To give up that thin a few millimeters of "selling point" to increase the battery capacity or fuselage durability, is not more practical?